🎮
Idle Game for Environmental Charity
2 Billion Trees is an idle game strategically designed to attract donors and donations for bushfire recovery. Throughout this project, I gained insights into how user-centered design contributes to gamification projects and learned to effectively translate user values into benefits for business.
Problem
While research indicates the pressing need for public assistance in the environmental sector, general donors tend to prioritize other sectors due to a lack of awareness and motivation.
Solution
By gamification, designing award systems, and fostering a sense of community among players, we aim to raise awareness among donors and motivate users to participate voluntarily.
Role
Researcher
UX Designer
UI Designer
Branding
Client
WWF
Time
5 weeks
Teammate
Sonya Tian
❤️
